FOR NEW ENTREPRENEURS
The Lab
Strategic Workshops for New Entrepreneurs
3-hour group workshops to lay the foundations of your marketing strategy, in small groups and at an affordable price.
ℹ️ Note: The specific topic of the workshop will be officially announced when each registration session opens.
⏱ 3h • Max 5 participants • In-person in Lyon or online via Google Meet
Available modules:
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Target Workshop
Precisely define your audience and its needs.
This workshop doesn't just list an age or a city. We deconstruct the psychology of your ideal client: what are their real fears? Their secret blockages?
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Storytelling Workshop
Build a brand story that resonates.
We stop talking about you and learn to talk about them. We use the Pu worG method to transform your journey into a story that creates an immediate emotional connection.
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Tunnel Workshop
Map your customer acquisition journey.
We map every step, from the first click on your site to the validated invoice in Stripe. We deconstruct the customer journey to eliminate all unnecessary steps that cause your prospects to churn.
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Content Workshop
Structure an effective content strategy.
We stop posting just to post. We build an editorial calendar where each publication has a specific mission: to educate, reassure, or sell. We deconstruct your ideas to keep only those that serve your growth.